Brands and Brand Management
By:Barbara Loken,Rohini Ahluwalia,Michael J. Houston
Published on 2010 by Psychology Press
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
This Book was ranked at 18 by Google Books for keyword nation of rebels why counterculture became consumer culture.
Book ID of Brands and Brand Management's Books is _mRaAAAAYAAJ, Book which was written byBarbara Loken,Rohini Ahluwalia,Michael J. Houstonhave ETAG "d2UIWVDp+nQ"
Book which was published by Psychology Press since 2010 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "311 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar