Nation of Rebels
By:Joseph Heath,Andrew Potter
Published on 2004-12-14 by HarperBusiness
Argues that Americans' constant striving for self-expression and distinction is what drives the consumer society and the continuing cycles of alternative lifestyles that involve a break with contemporary mores and values lead to new opportunities for new products, ad campaigns, and marketing efforts. Original. 25,000 first printing.
This Book was ranked at 7 by Google Books for keyword nation of rebels how nonconformity drives our consumer society.
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