Chief Culture Officer
By:Grant McCracken
Published on 2011-05-10 by
An MIT researcher and leading business consultant demonstrates how to increase a company's awareness of pop culture in order to gain competitive market advantages, citing the importance of gaining a real-world understanding of fast-moving trends and not outsourcing culture-related agendas.
This Book was ranked at 10 by Google Books for keyword nation of rebels why counterculture became consumer culture.
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Book which was published by since 2011-05-10 have ISBNs, ISBN 13 Code is 9780465022045 and ISBN 10 Code is 0465022049
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